The Truth About Marketing Videos: How Long Does it Actually Take to Make Them?
Key Takeaways
• The time taken to create a marketing video depends on several factors, such as the complexity of the project, target audience, and desired outcome.
• Pre-production requires planning and preparation. This phase involves identifying project details, budgeting, creating a script or video strategy, and planning a shot list & storyboard.
• During production or shoot day, the time taken is subject to varying timeframes depending on film style and duration.
• Post-production involves meticulously editing the raw footage, adding music/sound effects/voiceovers & special effects/animations.
• After reviewing and obtaining feedback, it's time to share the video with your target audience using various platforms.
• Creating a top-notch video requires patience & the help of an experienced Minnesota production company.
Introduction
Marketing videos have become an indispensable tool for businesses, companies, and marketing agencies to communicate a clear marketing message. These videos can be utilized across various platforms such as social media, email campaigns, streaming platforms or even displayed on a company's website to showcase its brand.
However, one of the frequently asked questions by business owners, companies, and marketers is related to the time structure required to create a marketing video. While there is no one-size-fits-all answer to this question, it is important to note that several factors contribute to the duration of time taken to create a marketing video. In this blog post, we will dive into these aspects and explain how they impact the creation of a marketing video.
Pre-production
When it comes to creating a video, a significant amount of effort is put into this phase. It involves a considerable amount of planning and preparation, which can take anywhere from a few days to several weeks, depending on the project's complexity.
For example: A brand Story Video about a Minneapolis non-profit won't take as long as a TV commercial for a motorbike going through Minneapolis MN.
During this step, the team works together to determine the project details, target audience, the message they want to convey, the video's style, the locations that will be used, and whether any actors or props are necessary. In some cases, a script and storyboard are carefully crafted to ensure that the final product meets all of the team's expectations. Overall, this phase is an essential step in creating a successful video and should never be overlooked.
Step 1: Define Your Objectives
Plan ahead to create fun, creative, and successful video content. Identify your target audience, message, and desired outcome to effectively connect with viewers and achieve your goals.
Step 2: Plan Your Budget
Pre-production for videos requires budget planning to distribute funds effectively across scriptwriting, casting, location scouting, and equipment rental. Practical budgeting is essential for achieving your creative and business goals and your video production company should be able to do this task with ease.
Step 3: Create a Script or Video Strategy
Creating a script is essential for any successful video project, but is not always necessary depending on the video. It sets the tone, pacing, and structure of the video. Key messages, ideas, call-to-actions, and visuals are identified to support the script.
At Melo Multimedia, we ensure that brand videos are not scripted by providing businesses with a roadmap containing various questions before the shoot. This ensures that the business owners' sound bites are authentic and not just generic.
Step 4: Plan Your Shot List and Storyboard
Plan your shot list and storyboard in pre-production to visualize your vision of the final product, identify issues, get ideas, and make adjustments to the script or shot list.
Step 5: Location Scouting and Casting
Finally, it’s time to scout locations and cast actors or presenters for your video. Here you should consider the requirements of the script, story, and shot list, while also taking into account the budget, time constraints, camera used, and availability of locations and cast.
You should also consider any permits or legal requirements for filming in certain locations in Minneapolis and Saint Paul. A good video production company will make sure that is all taken care of.
Production or Shoot Day
The subsequent phase in the video production process is the filming stage, which is subject to varying timeframes depending on the film style and duration. Simple video productions may require only a few hours, while more intricate projects could take up to several days.
Additionally, the duration of the filming is influenced by the complexity of the project and the number of actors and locations involved. For a basic marketing video, a simple video production for an interview may suffice. However, for more complex video projects, a larger video team may be required.
Post-production or video editing
Once all the necessary video has been captured, the next stage in creating a marketing or advertising video is post-production. During this crucial phase of video production, the raw footage is meticulously edited, and various parts such as music, sound effects, and voiceovers are added to bring the video to life.
In addition, special effects or animations can also be incorporated to enhance the final product and make it stand out. Is worth pointing out that this will most likely increase the cost of the final video.
The amount of time taken for post-production usually depends on the length of the video and the complexity of the editing process. This critical phase is when the video takes on its final form and comes to life, ready to be presented to the target audience.
Review and Feedback
After creating the video, it is crucial to review it and obtain feedback. This is the ideal time to make any necessary adjustments. The duration of this step can vary depending on the amount of feedback and changes required, ranging from a few days to several weeks.
It is a wise decision to ask ahead of time about process management before hiring a professional video production company as some may charge additional fees for more revisions.
Finalizing and Marketing Strategy
After all the necessary edits and feedback have been taken into account, the next step in your video project is sharing it with the whole world, well not really, just your target audience.
There are several options available for this, including hosting the video on your company website, uploading it to a social media platform, or sending it to your email list.
Depending on your company, specific goals, and marketing strategy, you may choose to use one or all of these options. Regardless of which you choose, the important thing is that you are now integrating your video into your larger marketing campaign. By doing so, you can reach a wider audience and showcase the value of your brand dynamically and engagingly.
Some videos will come with a Video Strategy PDF, which contains our expert recommendations on maximizing the potential of their videos. Based on successful approaches used by other businesses, this guide is designed to help clients achieve their desired outcomes.
Conclusion:
In a nutshell, the time it takes to create a marketing video depends on a few things, like how long it is, how complicated the content is, how big of a video production team you need, and more. Because every project is unique, there's no one-size-fits-all answer.
But if you team up with a talented and experienced Minnesota production company, you can make the video-making process easier and show off your brand in the best way possible. Just remember, it's important to be patient and give yourself enough time to create a top-notch video that speaks to your target audience and helps you reach your digital marketing goals.
If you are looking for a Minneapolis production company we want you to feel prepared and informed. Check out the next blog to learn how to find the best production company.
In this short video we do a quick breakdown.
